F4Marketing
Focused on Client Success
We increase sales, investment, and awareness for our partners.
Fabulously Creative
Great ideas combine analysis and insights for new perspectives.
Financially Savvy
Yes, we’re creative, but we also love numbers.
Fast Service
We do now, tomorrow, next week, and next month (but not yesterday.)
principles
clear positionings,
strong differentiators, and
robust strategies.
Only then do we create executional elements
such as a logo, promotional plan, and website.
Many new businesses skip the strategy and jump right to execution only to realize later that they are not attracting the clients they had hoped to reach.
By starting with a robust strategy, they can successfully reach profitable clients who value their work.
This process creates success now and for the future by combining solid thinking with amazing creativity. Anything less leads to future confusion, rebranding, and repositioning.
expertise
Melissa J. Fisher, MBA, BFA, Growth Strategist and Principal, brings a wide range of expertise to projects.
Mattel Toys brand management: Disney, Nickelodeon, Harry Potter brands
Directed global ad agencies
Mattel Toys brand management: Disney, Nickelodeon, Harry Potter brands
Bath & Body Works Core Brand Merchant
Mattel Toys brand management: Disney, Nickelodeon, Harry Potter brands
Anchor Hocking Marketing VP
Mattel Toys brand management: Disney, Nickelodeon, Harry Potter brands
Miami University Alumni Association Board of Directors, Committee Chair
AOL brands Director, Business Strategy
Directed global ad agencies
UnionTools Marketing VP
OSU Business Faculty: Strategy, Consumer Behavior, Market Research, Global Marketing, Advertising/Promotion, MBA
Bissell Forward Thinker External Expert Roundtable
Anchor Hocking Division Marketing VP
UnionTools Division Marketing VP
Bath & Body Works Division Core Brand Merchant
success focus
Grow your business