Establish the business and its identity

• Identify and capitalize on opportunities
• Target: reach consumers and influencers
• Branding: positioning, identity, logo
• Innovation: product, service, business
• Website: design and writing
• Communications: messaging, tagline

Grow the business from a position of strength

• Develop a profitable growth plan
• Unmet needs: identify and capitalize
• Brand evolution: positioning, differentiators
• Marketing plan: product, place, price
• Promotional/PR: plan and communications
• Metrics: tied to specific goals

Catapult the business into profitable areas

• New markets, channels, and customers
• Innovation/ideation: new products, services
• Positioning: differentiators, competitive
• Marketing plan: product, place, price
• Promotional/PR: plan and communications
• Metrics: tied to specific goals

Breathe new life into difficult circumstances

• Strategic analysis of current situation
• Opportunity: identification, analysis, evaluation
• Positioning: differentiators, competitive
• Marketing plan: product, place, price
• Promotional/PR: plan and communications
• Metrics tied to goals

Inform with insights, feedback, and ideas

• Research: qualitative and quantitative
  • Focus groups
  • Interviews
  • Observation
  • Surveys
• Data–driven trend analysis
• Key learnings, go-forward recommendations

Communicate value and spur engagement

• Content, online, and social marketing
• Video creation and production
• Public relations and promotion
• Guerrilla marketing
• Advertising
  • Digital, print, TV, social
• ROI metrics and tracking