ignite

Establish the business

catalyze

Grow the existing business

energize

Catapult the business into new areas

ignite

Establish the business and its identity

  • Identify and capitalize on opportunities
  • Target: reach consumers and influencers
  • Branding: positioning, identity, logo
  • Innovation: product, service, business
  • Website: design and writing
  • Communications: messaging, tagline

catalyze

Grow the business from a position of strength

  • Develop a profitable growth plan
  • Unmet needs: identify and capitalize
  • Brand evolution: positioning, differentiators
  • Marketing plan: product, place, price
  • Promotional/PR: plan and communications
  • Metrics: tied to specific goals

energize

Catapult the business into profitable areas

  • New markets, channels, and customers
  • Innovation/ideation: new products, services
  • Positioning: differentiators, competitive
  • Marketing plan: product, place, price
  • Promotional/PR: plan and communications
  • Metrics: tied to specific goals

revitalize

Breathe new life into difficult circumstances

  • Strategic analysis of current situation
  • Opportunity: identification, analysis, evaluation
  • Positioning: differentiators, competitive
  • Marketing plan: product, place, price
  • Promotional/PR: plan and communications
  • Metrics tied to goals

inquire

Inform with insights, feedback, and ideas

  • Research: qualitative and quantitative
    • Focus groups
    • Interviews
    • Observation
    • Surveys
  • Data–driven trend analysis
  • Key learnings, go-forward recommendations

incite

Communicate value and spur engagement

  • Content, online, and social marketing
  • Video creation and production
  • Public relations and promotion
  • Guerrilla marketing
  • Advertising
    • Digital, print, TV, social
  • ROI metrics and tracking

Grow your business