Issue: This unique Alzheimer’s care business wanted to win against large national competitors, reach beyond the founder’s personal connections, and prepare the company for investment and expansion.

Action: We created the proprietary Four Principles of Memory Care to effectively differentiate the business from strong national competitors with large ad budgets, evolved the original brand, updated the website, and initiated ongoing touchpoints with influencers and families.

Result: 4X sales increase. The business has attracted investment and has grown from 2 to 11 locations, with more planned beyond Ohio.


“I have worked with Melissa on several projects over the years and have found her to be a major contributor to our groups. Her creative thinking along with her incredible organizational skills, goal-driven objectives, and her willingness to work makes Melissa a great value for any team.”
Evan DuBro, President Our Family Home, Inc. <<