Issue:

• As the premier PR firm for large medical centers and healthcare providers, MediaSource serves elite medical researchers and professionals.
• The principals wanted to grow the business without negatively impacting current clients.
• The finite number of opportunities for medical/health stories with major media presented a challenge and made recruiting new clients tricky.

Action:

• Uncovered possible growth opportunities through a Strategy Workshop
• Identified potential new offerings and new prospects
• Designed, fielded, and analyzed customer experience (CX) research to aid in identifying and prioritizing the best growth alternatives

Result (Ongoing):

• The leadership team has a clear strategy and business development plan to grow the business and recruit new clients, while serving current clients with the same level of outstanding results that they have come to expect.
• Key initiatives included new product offerings and expanded industry breadth beyond medical and health.