capitalize

Issue:

(Project 1) This brand team wanted to better understand the end consumer’s decision-making process to guide product development and retailer presentations.

Action:

  • Quantitative research with decision makers generated valuable data
  • Qualitative research gathered input to understand the “why behind the buy”

Result:

  • Won multi-million-dollar incremental SKUs at major retailers
  • Gained valuable insights for future planning
  • Retargeted product development, given the research
  • Developed data-based plans for each retail customer

“…You presented robust insight about the Back to School Guest. I’d love if you can send me a soft copy of everything you shared… Great information.”
– Buyer of a major retailer

Issue:

(Project 2) Past innovation efforts were unsuccessful.

Action:

  • Led three-day, hands-on summit with key leaders: product managers, technical support, sales and account managers
  • Brainstormed ideation/innovation opportunities
  • Reviewed the viability and challenges to execution for each final concept

Result:

  • Multi-million dollar sales increases
    • 4 immediately commercializable product concepts
    • 14 total viable concepts

“From your meetings/teachings we have made four innovation projects the #1 focus of the entire company to achieve certain milestones and to have these four items launched by mid-year. We are very excited about this and the entire company understands the importance of achieving the milestones…I believe two will be over one million dollars in sales each.”
– A. Corydon Meyer, President & CEO, Evolution Lighting, LLC

“I thought it was informative and very well rounded. I wouldn’t change anything. Melissa was just superb!”
– Anonymous Participant Evaluation

 

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