The Pacer for Teams (P4T) leadership team wanted to tell the unique story of this fitness-tracking app and better respond to requests for information from corporations, large and small, around the world.


  • Identified key points of competitive superiority from a customer’s POV
  • Created messaging to succinctly tell the P4T story
  • Developed prospect slide deck targeted to HR decision makers
  • Highlighted benefits to companies, HR admins, and app users
  • Created, fielded, and analyzed quantitative research
    • Voice of the customers: HR team admins and team members

Results (ongoing)

  • The sales team is far exceeding sales goals, setting new records.
  • P4T user teams are participating in over 170 countries.

I’ve known Melissa for 9 years from various Columbus-area marketing networks. We’ve been professional friends and I’ve always enjoyed and learned from her various market growth projects, clients and industry talks. My current international biz dev role for corporate virtual fitness challenge software required some fresh B2B marketing strategies and actions, and Melissa was the first person I thought of to help us out. She’s knowledgeable, communicative, and truly listens to what your market growth needs are. From there, she delivers the next steps on time, every time. She has a true interest in learning about your company, your industry, and where you could and should go with your products and services. I hope to work with her in this capacity for years to come.

— Eric McGraw, International Business Development Manager at Pacer Health, Inc.

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