Issue:

This Southern California-based construction materials manufacturer wanted to

• Audit the brand
• Gain insights into the user’s likes and dislikes
• Drive product innovation

Action:

• Talked to professionals who use these products every day to make a living
• Uncovered multiple opportunities to expand the brand and product offerings
• Drove profitable new retail business

Result:

Several new products were introduced at Surfaces (industry trade show) with others in the pipeline.