(Project 1) This brand team wanted to better understand the end consumer’s decision-making process to guide product development and retailer presentations.
“…You presented robust insight about the Back to School Guest. I’d love if you can send me a soft copy of everything you shared… Great information.”
– Buyer of a major retailer
(Project 2) Past innovation efforts were unsuccessful.
“From your meetings/teachings we have made four innovation projects the #1 focus of the entire company to achieve certain milestones and to have these four items launched by mid-year. We are very excited about this and the entire company understands the importance of achieving the milestones…I believe two will be over one million dollars in sales each.”
– A. Corydon Meyer, President & CEO, Evolution Lighting, LLC
“I thought it was informative and very well rounded. I wouldn’t change anything. Melissa was just superb!”
– Anonymous Participant Evaluation