m+a Architects - F4 Marketing

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Issue:

This firm of over 80 architects, designers, planners, and other professionals wanted to increase awareness, generate leads, and grow.

Goals:
- Showcase their considerable expertise across industries
- Refine communications to both regional and national communities
- Prepare for possible issues that may require sensitive communication

Action:

Designed and conducted customer experience (CX) research to better understand the client’s decision-making dynamic and plan for future growth
Developed crisis communications plan and media outreach strategy
Wrote and edited thought leadership pieces to highlight the firm’s industry expertise
Created PR pitches to increase brand recognition with prospective clients

Result:

M+A was featured in consumer and trade media on TV, radio, and print/digital in both national and local outlets.
The firm’s client list is growing, along with their prominence in key markets.
A reputation for deep industry expertise, from healthcare and senior living to retail and education, has become a hallmark of the firm.

“Melissa got done in one week what our old PR firm accomplished in one year.”
– Samantha Dickerson, Director of Strategic Communications, M+A Architects

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