This firm of over 80 architects, designers, planners, and other professionals wanted to increase awareness, generate leads, and grow.

  • Goals:
    • Showcase their considerable expertise across industries
    • Refine communications to both regional and national communities
    • Prepare for possible issues that may require sensitive communication


  • Designed and conducted customer experience (CX) research to better understand the client’s decision-making dynamic and plan for future growth
  • Developed crisis communications plan and media outreach strategy
  • Wrote and edited thought leadership pieces to highlight the firm’s industry expertise
  • Created PR pitches to increase brand recognition with prospective clients


  • M+A was featured in consumer and trade media on TV, radio, and print/digital in both national and local outlets.
  • The firm’s client list is growing, along with their prominence in key markets.
  • A reputation for deep industry expertise, from healthcare and senior living to retail and education, has become a hallmark of the firm.

“Melissa got done in one week what our old PR firm accomplished in one year.”
– Samantha Dickerson, Director of Strategic Communications, M+A Architects

WSYX video: Advising health systems >

Chainstore Age Article (Nov./Dec. 2020) >

Healthcare Design (HCD) article, April 21, 2020​ >


Seniors Housing Business article, April 17, 2020 >


Chainstore Age article, November/December 2020


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