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Issue:

The Miami University Alumni Association and its Board of Directors are charged with increasing engagement among the university’s 200,000+ alumni.

Action:

  • Benchmarked other universities, their alumni relations, and alumni programs
  • Created customer experience (CX) research to
    • Understand hurdles to alumni engagement
    • Determine desired activities to appeal to different cohorts (Pro Bono)

Result:

  • Results have provided specific, actionable feedback to inform programming plans and activities.
  • Discussions with university partners are underway.
  • Action plans are being executed.

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