Issue:

This rent delinquency platform’s leadership team needed a new go-to-market strategy and ROI-based messaging to convince new prospects to

• Try the service
• Subscribe to the service
• Reduce their delinquency expenses with this tool

Action:

• Strategized a go-to-market plan
• Created a new Freemium offering to generate trial
• Developed strategic messaging, sales presentations, and site revisions
• Recruited new clients and moved existing clients from pay-as-you-go plans to subscriptions with new offers

Result:

• New property management clients are responding favorably by signing up for the new Freemium offer and converting to subscriptions.
• They are saving time and money and, most importantly, they are enjoying the benefits of reduced delinquencies.

“ClickNotices worked with F4Marketing when we were at an inflection point to develop a go-to-market strategy, refine our messaging, and revise sales presentations and site copy. Unlike many marketing firms that focus on executional elements, Melissa helped us first to clarify the core strategy of the business and then to move to marketing execution. Her experience in growing businesses was very valuable to our team, and we are growing as a result of the collaboration.”
– Abinav Sankar, Partner, Sopris Capital (VC firm/investor)  

“Melissa was an excellent resource while I was getting started in my new position overseeing sales and marketing for a startup. We didn’t have the budget to hire a fulltime executive marketer so Melissa was the perfect fit. Her effort to understand our industry, our company, and our products showed, and we were able to produce a new website, marketing collateral, sales decks, and proposal templates from the work we did together in a few short months.”
– Matt O’Brian, Sales Leader and Team Builder