The executive team of the premier flooring tool brand wanted to

  • Enhance the brand’s market-leader reputation
  • Refresh the brand
  • Identify innovation opportunities
  • Set product development direction



  • Conducted research with end users
    • Focus groups to understand everyday frustrations and desires
    • On-site observational research with users in action with their tools
    • Produced promotional and instructional YouTube videos



  • Helpful insights informed the future plans of this very well respected brand.
  • New product concepts kept the brand at the forefront of innovation.
  • Sales and trade show tools communicated the brand’s leadership position.
  • Thousands of YouTube views from 20+ Floored by Orcon videos reinforced the brand’s reputation as the industry expert.
    • Translated videos into Spanish for large groups of installers

Floored by Orcon YouTube videos

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