Issue:

The executive team of the premier flooring tool brand wanted to

• Enhance the brand’s market-leader reputation
• Refresh the brand
• Identify innovation opportunities
• Set product development direction

Action:

• Conducted research with end users
  • Focus groups to understand everyday frustrations and desires
  • On-site observational research with users in action with their tools
  • Produced promotional and instructional YouTube videos

Result:

• Helpful insights informed the future plans of this very well respected brand.
• New product concepts kept the brand at the forefront of innovation.
• Sales and trade show tools communicated the brand’s leadership position.
• Thousands of YouTube views from 20+ Floored by Orcon videos reinforced the brand’s reputation as the industry expert.
  • Translated videos into Spanish for large groups of installers

Floored by Orcon YouTube videos