Issue: This start-up online resource for medical professionals needed a go-to-market strategy, positioning, naming, and branding.

Action: By identifying and segmenting potential customer groups, sales priorities became clear, and the company’s identity was formed.

Result: This online business has attracted both customers and investors.


“I was looking for a strategic marketing partner who demonstrated innovative thinking to help me create the business and marketing strategy for our start-up software/internet company. Melissa fit the bill perfectly. Her personable but razor-sharp focus on the key strategic issues relating to sales channels, potential markets, branding and marketing strategy was creative and invaluable. Her tireless efforts brought results that were above and beyond the call of duty. Regardless of whether you are an entrepreneur or a Fortune 100 company, or anywhere in between, I highly urge you to give her a call.”

David James, President & CEO at REALscore LLC <<