Issue: This CIO-for-hire firm needed to create a strong identity, differentiate itself to prospects nationwide, and position itself for growth.
Action: We explored multiple positionings and naming strategies, benchmarked the competition, and created a refined, focused brand.
Result: The firm is attracting more qualified, profitable leads from across the nation and is expanding and hiring.
“We engaged Melissa when it was clear that the key to our corporate restructuring was to have a clear and defined marketing strategy. With Melissa's extensive background we were comfortable in knowing that we would arrive at the right result. Her flexibility in meeting the needs of our geographically disparate team further solidified our decision. With so many “marketing” firms around, Melissa's approach to concentrate on the core strategy and messaging was refreshing. The challenge with us, was that we were making a large strategic shift away from what we had been doing for the last 7 years. Getting it right the first time was critical. After countless calls and meetings we were able to chart the course for our future success. We recommend Melissa for those who are looking to define a clear and effective marketing strategy.”
Anish Mistry, Managing Partner at Strategy CIO, IT Leadership, CIO-for-hire <<