Issue 

Functional Living is a successful, woman-owned remodeling company that wanted to

•  Focus their positioning in an increasingly competitive environment
•  Clarify communications to reflect company values
•  Highlight advantages of working with experienced professionals
•  Increase awareness and name recognition of the company

Action 

•  Created Competitive Strength Grid
•  Gathered customer experience (CX) insights
•  Defined positioning and differentiators
•  Updated messaging for site and communications
•  Developed tagline and The Functional Living Promise
•  Created marketing calendar and promotional ideas

Result (ongoing)

The company is booking projects well into the future with ideal clients.

Working with F4Marketing and Melissa Fisher was like working with a friend who was truly interested in your business. From our first meeting she displayed a true interest in our company and worked with us to develop a marketing message that was based on true customer feedback and marketplace analysis. She spent the time necessary to do the research, develop concepts and assist us with clarifying our position in the market. Overall, working with Melissa was wonderful. We will continue to stay in touch!

 — Kathy Morgan, President, Functional Living Design Group