Issue

The founders of this biotech firm wanted to increase awareness and build the brand’s prestige in anticipation of major investment and partnerships with major players in the biologics industry.

Action

• Created in-depth Q&As for influencer groups after researching their backgrounds and stories
• Developed contacts to interview prominent influencers
• Researched other major tech startups that are changing the economic landscape of Ohio and beyond
• Storytelling for both 3Bar and a peer group of successful, game-changing tech companies
  • Planning videos and other content

Result (work is ongoing)

• The end result and PR will position 3Bar Biologics among a group of fast-growing innovators.

[Melissa] engaged with us at 3Bar and brought good energy and insights before and after our engagement. Also really appreciated her continually researching our industry and the activities driving buying decisions. Highly recommend her for her strategy and marketing skills!

— Chris Koenig, Chief Business Development Officer at 3Bar Biologics, Inc.