Issue:

The Miami University Alumni Association and its Board of Directors are charged with increasing engagement among the university’s 200,000+ alumni.

Action:

• Benchmarked other universities, their alumni relations, and alumni programs
• Created customer experience (CX) research to
  • Understand hurdles to alumni engagement
  • Determine desired activities to appeal to different cohorts (Pro Bono)

Result:

• Results have provided specific, actionable feedback to inform programming plans and activities.
• Discussions with university partners are underway.
• Action plans are being executed.