Issue:

The founders of this B2B logistics consultancy needed a go-to-market strategy to prepare for their first major industry trade show.

Action:

• Refined messaging to focus on competitive strengths
• Developed creative, cost-effective promotional programs
  • Conceived and designed Dollars for Scholars promotion
  • Created awareness for the company
  • Attracted the attention of key prospects
  • Generated promising leads

Result:

We generated face-to-face meetings that led to RFPs with multiple prospects.
 
“Melissa did an outstanding job working with our start-up company, helping to formulate an overall marketing message. She then assisted in customizing that message for an industry trade show. Melissa listens to the customer to understand their business, their marketing needs, and their style, in order to develop the most effective message. I would recommend Melissa to any of my colleagues, knowing she will provide great work in a professional manner.”
– Eric McGlade, Partner, Vantage Point Logistics, LLC