Issue:

This multidivisional consultancy had grown in many directions and needed a consistent identity and strategic growth plan.

Action:

• Researched firm reputation and image with past clients
• Created a branding architecture with clear positionings
  • Defined sub-brands and standalone brands
  • Created logo for parent brand
  • Achieved clarity and consistency of brand image with target audiences

Result:

New areas of opportunity have increased both the company’s visibility and revenues.