Issue:

This unique Alzheimer’s care business wanted to

• Win against large, national senior living competitors
• Reach beyond the founder’s personal connections
• Prepare the company for investment and expansion

Action:

• Created the proprietary Four Principles of Memory Care to effectively differentiate from strong national competitors with large ad budgets
• Conducted customer experience (CX) research with residents’ families
• Evolved the original brand
• Updated the website and added video and photos
• Produced short, focused videos based on the Four Principles of Memory Care
• Developed ads for targeted placement in key neighborhood publications
• Created the pitch presentation targeted to potential partners and investors
• Initiated ongoing touchpoints with influencers and families

Result:

• 4X sales increase
• Expanded from 2 to 11 locations, with more planned beyond Ohio
• Attracted significant investment

“I have worked with Melissa on several projects over the years and have found her to be a major contributor to our groups. Her creative thinking along with her incredible organizational skills, goal-driven objectives, and her willingness to work makes Melissa a great value for any team.”
– Evan DuBro, President, Our Family Home, Inc.