This unique Alzheimer’s care business wanted to

  • Win against large, national senior living competitors
  • Reach beyond the founder’s personal connections
  • Prepare the company for investment and expansion


  • Created the proprietary Four Principles of Memory Care to effectively differentiate from strong national competitors with large ad budgets
  • Conducted customer experience (CX) research with residents’ families
  • Evolved the original brand
  • Updated the website and added video and photos
  • Produced short, focused videos based on the Four Principles of Memory Care
  • Developed ads for targeted placement in key neighborhood publications
  • Created the pitch presentation targeted to potential partners and investors
  • Initiated ongoing touchpoints with influencers and families


  • 4X sales increase
  • Expanded from 2 to 11 locations, with more planned beyond Ohio
  • Attracted significant investment


“I have worked with Melissa on several projects over the years and have found her to be a major contributor to our groups. Her creative thinking along with her incredible organizational skills, goal-driven objectives, and her willingness to work makes Melissa a great value for any team.”
– Evan DuBro, President, Our Family Home, Inc. 

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